Contrast the marketing strategy of taobao

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Question 1. Contrast the marketing strategy of Taobao with successful online marketplace eBay. Suggest what made the difference between success and failure.

Question 2. Discuss which market assumptions and decisions led to eBay inevitable failure in China?

Question 3. Explain why the vision of Alibaba ´s founder was to "first build critical mass".

Question 4. Provide 2 examples of online marketplace techniques adopted by Taobao that are now commonplace.

Reference no: EM133616944

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