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Contrast the management of foreign markets

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The Conflict between globalization and localization had led to the invention of the word 'globalization. Companies that want to be successful in foreign markets have to be aware of the local cultural characteristics that affect the way business is done. In an academic essay compare and contrast the management of foreign markets and local operations at the hand of an example. Furthermore, mention two advantages and two disadvantages of each.

Reference no: EM132998141

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