Contrast the apparent target markets and marketing mixes

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Reference no: EM131777184

1. Explore both the Amazon and Barnes & Noble websites.

2. Based on their websites, compare and contrast the apparent target markets and marketing mixes of Amazon and Barnes & Noble.

3. Describe how these companies use their websites for positioning. What aspects of company and product differentiation are apparent within each ebsite?

Reference no: EM131777184

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