Contrast production versus marketing orientation

Reference no: EM13225219

Using a product of your choice explain the STEP factors which are important and how the factors relate to the marketing of your selected product.

1. Many companies are being criticised of being production-orientated rather than marketing-orientated.
a) Compare and contrast production versus marketing orientation
b) What must a company do to become marketing-oriented?

2. Discuss the uses and limitation of the product life cycle concept in marketing.

Reference no: EM13225219

Questions Cloud

Describe neurotransmitters in terms : Describe neurotransmitters in terms of what they are, their general function within the body, and their impact on behavior. Discuss the connection between neurons and neurotransmitters.

The digital divide : The digital divide is a serious inequity within many educational settings. Identify three workplace strategies that could be used to mitigate the impact of the digital divide on students with special learning needs

Challenge of delivering accurate cost estimation : The original bidding process favored the lowest project construction bids using a "fixed price" contract. What are the advantages and disadvantages to the Indian government when using this type of bidding process?

What qualities characterized the new monarchies : What qualities characterized the "New Monarchies" and what are some of the best examples of such princely states?

Contrast production versus marketing orientation : Many companies are being criticised of being production-orientated rather than marketing-orientated. Compare and contrast production versus marketing orientation. Discuss the uses and limitation of the product life cycle concept in marketing.

Responsibilities of the institutional safety officer : What are the responsibilities of the institutional safety officer? What is the role of security officers as first responders to fire, safety and medical incidents?

Religious pluralism and the interfaith movement : What effect do you think religious pluralism and the interfaith movement will have on the future of organized religion?

The lawmaking function of congress-central to democracy : The lawmaking function of congress is central to democracy because

Explain four types of new less than lethal weapons : Explain four types of new less than lethal weapons that have introduced to the policing in the last 15 years.

User Account

All Pages