Contrast mass-marketing approach used by supermarket

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Contrast the mass-marketing approach used by a supermarket with the concentrated marketing approach used by a health food store. What is key to to each firm succeeding?

Why would a food retailer use mystery shoppers rather than other forms of observation? What information would you suggest be collected?

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Reference no: EM132238940

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Contrast mass-marketing approach used by supermarket : Contrast the mass-marketing approach used by a supermarket with the concentrated marketing approach used by a health food store.

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