Contrast advertainment and branded entertainment

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1. Explain how ethics impact and influence purchasing decisions in terms of perception, conflicts of interest, and relationships with suppliers.

2. Strategic Positioning and Operational Effectiveness are the golden words in a business. Both sound good, but one of these really is ‘good’ for business; one is not so good. Which is which and why?

3. Compare and contrast advertainment and branded entertainment.

4. Explain how a buyer identifies potential sources of supply, what tools are used, and when it is necessary to look for new suppliers?

Reference no: EM132205547

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