Reference no: EM133360601

Questions

1. Economic factors influence almost every marketing decision a firm makes.

True
False

2. The six major international factors, political factors, legal factors, and sociocultural factors.

True
False

3. A recession and contraction of the economy tends to reduce consumer confidence.

True
False

4. A country's currency exchange rate provides the most reliable picture of its purchasing power.

True
False

5. The belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods and services is referred to as consumer ethnocentrism.

True
False

6. Analyzing cultural fit and overcoming consumer ethnocentrism are essential aspects of environmental scanning on a global scale that help firms create value for international consumers.

True
False

7. Donations made to nonprofit organizations are not usually affected by economic recessions.

True
False