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Scenario (Task 2)
This provides evidence for LO3 and LO4. Word count: 2000 - 2500 words for all Task 2 documents (you will not be penalised for exceeding the total word limit)
This task is individual. The submission for Task Two has two components:
A. Present a 5-minute elevator ‘pitch' for a business to business product or service of your choice. Prepare a 500-word summary of your product or service specification as a handout. Illustrative graphics and images are encouraged. Your lecturer will act as the business buyer. You will be allocated a date and time slot to attend a recorded Zoom meeting. Be prepared for your "buyer" to ask three questions about your pitch. The total pitch including questions and answers will not exceed 10 minutes.
B. Write a critical essay about pitches, supplier evaluation and selection, and pitch outcomes in a business to business negotiation. Include sections about the following:
• Metrics through which a supplier might assess the pitch you wrote when comparing it those of competitors • Approaches to negotiation with suppliers • Approaches to risk management and contract negotiation between suppliers and organisations (The recommended essay word limit is 1500 words, although you will not be penalised for exceeding the total word limit.)
All work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system.
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