Contract manufacturer of food ingredients

Assignment Help Operation Management

Reference no: EM132202520

There was a scenario where a contract manufacturer of food ingredients built an entire marketing campaign around best in class responsiveness. The dominant measures they used in operations were capacity utilization and earned hours. They didn’t measure lead-time, service level, or average days late. Based on the measurements they had, they knew utilization was very high (97%+). Based on complaints from the sales force, they believed customer service was poor. Using the Factory Physics Framework, please describe why it appears the company’s operations strategy does not support its business strategy.

Reference no: EM132202520

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