Reference no: EM131178142
After reading the case, Red Lobster, please provide an answer to the following questions:
1. Should Red Lobster target the Experientials segment? Why or why not?
2. Is "approachable, fresh seafood" still the right positioning? Why or Why not? How much positioning change is possible while keeping the name Red Lobster?
3. Should they continue with the traditional price promotions that drove so much traffic? Or, should they be scaled back? Why or Why not?
4. Do you think raising prices is an option? Why or why not?
5. Should they revisit the wine offer to cater to Experientials? Why or why not?
6. Should they expand the menu beyond seafood to steal share from competitors? Why or why not?
7. How urgently should the remaining restaurants be remodeled?
8. Beyond what's mentioned in the case, what do you think is the biggest issue Red Lobster faces?
|
Write an essay analyzing the advantages of deficit spending
: Write an essay analyzing the advantages and disadvantages of deficit spending and the effects of federal government borrowing on the economy i.e., the "crowding out" effect.
|
|
Describe the nature of the information
: Describe the nature of the information and what its impact on the team would be. Explain how you chose to convey this information. What factors influenced your decision regarding your chosen methodology?
|
|
Conduct research on modern fires and legacy fires
: Also, this provides you with the opportunity to use your skills, expertise, and experience to enrich your response.
|
|
Explain what is price-wage rigidity
: What is price-wage rigidity? Do you agree with Keynes assessment that wage-price rigidity requires government's involvement in the markets? Why? Why not?
|
|
Continue with the traditional price promotions
: 1. Should Red Lobster target the Experientials segment? Why or why not? 2. Is "approachable, fresh seafood" still the right positioning? Why or Why not? How much positioning change is possible while keeping the name Red Lobster? 3. Should they cont..
|
|
The effect of social media
: The effect of social media is a hindrance, because of the extreme use and their disconnection with personal human connections.
|
|
Derive algebraically the quantities that should be produced
: Derive algebraically the quantities that should be produced and sold, and the prices that should be charged, in each market. Calculate the price elasticities of demand in each market and discuss these in relation to the prices to be charged in each..
|
|
Net working capital requirement
: Two years ago our company bought equipment for $1 million that has been depreciated straight line over a five-year life. Key points to consider: The equipment has a current market value of $300,000. Also, the Net Working Capital Requirement would dec..
|
|
Write an analysis on the major sides in the controversy
: Identify a current ethical controversy that you want to learn more about in business, media, technology, medicine, or bioethics. Write a three-page analysis on the major sides in the controversy.
|