User Account

All Pages

Continue developing competitive advantage

Assignment Help Marketing Management
Reference no: EM133259184

Case study

David Jones is a premium Australian department store chain, owned by Woolworths Limited. The brand was founded in 1838 by Welsh merchant and politician David Jones after he migrated to Australia, and is the oldest operating department store in the world still trading under its original name. The brand has 45 store locations in Australia, and is the main competitor to Myer, which is owned by Coles Myer.

Over the last few years, and specifically during the COVID-19 pandemic, David Jones has faced increasing challenges in the retail sector from: specialty stores in each shopping center, entrance of other mass market retailers, and the increase in ecommerce and online shopping. By responding strongly to these challenges, David Jones reached profitability in 2021 (for the first time in several years), posting a net profit of $83.4 million.

To keep the momentum going, and to continue developing its competitive advantage, the management team have decided that the company will invest heavily in emerging digital technologies, with the goal of providing memorable customer experiences. As thought leaders in the field of emerging technologies, they have approached you to gauge whether there are any emerging technologies they can capitalise on to get ahead of the curve. 

Your task

  • Conduct a brief audit / analysis into David Jones' current digital and in-store experience and look for opportunities to improve.
  • Review emerging digital technologies and recommend 2 technologies that David Jones could use to provide more memorable customer experiences.
  • The technologies you choose should be a strong fit for David Jones' current situation.
  • Explain how David Jones could incorporate these digital technologies into its business, and how they would add value to both its customers and the brand.

Reference no: EM133259184

Questions Cloud

Write a cover letter applying for the job : Write a 'cover letter' applying for the job and be sure to highlight the points mentioned above.
Favorite brand of sports shoes : Choose your favorite brand of sports shoes and analyze its marketing and communications strategy as it relates to advertising. Please make sure you state the na
What were the main points or big rocks of the podcast : Description - Should Employers Continue to Make the COVID-19 Vaccine Mandatory? What were the main points or big rocks of the podcast
Reading between the lines : Although these sources all derive from Europeans, what might we infer, reading between the lines,
Continue developing competitive advantage : David Jones is a premium Australian department store chain, owned by Woolworths Limited. The brand was founded in 1838 by Welsh merchant and politician David Jo
What is good about this agreement : "I agree to provide services to the XYZ Company as an independent contractor. What, if anything, is good about this agreement
Discuss how the necessities of war : Discuss how the "necessities" of war have led to overriding the rules of war in order to win a war.
Allocate the integrated marketing communications : Describe, in detail, the five methods used to allocate the integrated marketing communications (IMC) budget.
How is muskoka lakes and winery advertised : 1.) How is Muskoka Lakes and Winery advertised? 2.) Please provide a short overview of the tourism marketing bodies advertising this experience (no. 1).

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd