Reference no: EM132992613
HC2022 Marketing Research - Report Project
1. Integrate theoretical and practical knowledge of Marketing Research in the context of marketing-related business decisions
2. Analyse business problems/opportunities using their Market Research skills and develop appropriate strategies to achieve a competitive advantage.
Assignment Specifications
Purpose:
Student will gain experience in applying the marketing research process, collecting secondary data and providing recommendations for and organisation's strategy
SKY HIGH Real Estate Developers want to understand the present structures of Australian households and families, as well as how these structures will change in the next 20 years. This will allow them to plan for the kinds of properties that are in demand now and in the future. Using secondary data sources, find this information for the real estate developer. This secondary data can be obtained from a variety of credible sources, including: The Australian Bureau of Statistics website (www.abs.gov.au) and searching for ‘family characteristics'.
Assignment Structure should be as the following:
1. Introduction
Introduce the main problem the real estate developer is facing and how the data will be collected
2. The research Process
2. 1. Define the Problem
Clearly explain the problem that requires market research
2. 2. Planning the research design
Explain why secondary data will be used in this research
2. 3. Planning the sample
Provide information on the sample sizes used for the data you are using (this will come from the research organisation)
2. 4 Collecting the data
This is the one of the main sections (it should be around 300 words). Show the data you have collected. This should be well organised and easy to understand.
2. 5 Analysing the Data
This is the one of the main sections (it should be around 300 words). Explain what the data means in the context of the problem.
3. Formulating conclusion and recommendations
Conclude on the research and provide two specific recommendations for the real estate developer. 4. References
Attachment:- Marketing Research.rar
Discuss the purpose of conducting physical inventory counts
: Discuss the purpose of conducting physical inventory counts (i.e. stock counts) when using both the period and the perpetual inventory systems to account
|
Discuss whether an entity that uses a perpetual inventory
: Discuss whether an entity that uses a perpetual inventory system should recognise inventory as an asset or as an expense or as both.
|
Determine potential ordinary shares are dilutive
: In order to determine whether or not potential ordinary shares are dilutive, AASB 133 requires? Each issue to be considered separately and ranked
|
Explain how a researcher can uncover potential problems
: A business research company has been commissioned to conduct an Internet survey with 5,000 potential respondents. Explain how a researcher can uncover potential
|
Context of marketing-related business decisions
: Analyse business problems/opportunities using their Market Research skills and develop appropriate strategies to achieve a competitive advantage
|
What are the leadership and management theories
: What are the leadership and management theories that Satya Nadella (Microsoft) has incorporated to achieve the radical changes in Microsoft. Include intext refe
|
Various types of information systems
: In the current e-world, any organization's massive operations are managed by various types of information systems that help them to achieve their goals of provi
|
What is the present value at discount rate of eight percent
: You received the set of cash flows year 1 through 5 $1,000; $4,000; $9,000; $5,000, What is the Present Value at a discount rate of 8%?
|
Calculate the depreciation expense for the delivery truck
: Calculate the depreciation expense for the delivery truck for the years ending 30 June 2020, 2021 and 2022, using the straight-line method.
|