Contest of great skill-mixing martial arts-boxing-wresting

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Reference no: EM131416670

UFC (Ultimate Fighting Championship), the subject of this week's case, was repositioned from what some people thought was a barbaric human cock-fight in a cage, with little redeeming value; to a contest of great skill, mixing martial arts, boxing and wrestling.

If we accept the above premise, was the repositioning an example of leadership, marketing, something else, or a combination of these elements? Please be specific in your response.

Reference no: EM131416670

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