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Contest for the world greatest salesman

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Reference no: EM131474670

TOPIC 1: Sales contests, although very popular, raise questions concerning their value. Questions asked include, Don't they simply shift into the contest period sales volume that would have occurred anyway? How can everyone be equally motivated when certain territories have a built-in edge because of customer and market characteristics? Won't the contest backfire if people feel they haven't had a fair chance to win? Will all sales reps participate with equal enthusiasm when there can be only a few winners?

Can you find examples of sales contests? A good place to look would be home sales companies like Mary Kay or Tupperware.

TOPIC 2: In 2010, the Ogilvy advertising agency had a contest for the World's Greatest Salesman in honor of their founder David Ogilvy.

https://youtu.be/VsLv2-odaUA

Many entered the contest:

https://youtu.be/nFWdJJnRMiQ?list=PLAD22679EAF0C16E2

Who would you have chosen and why?

Reference no: EM131474670

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