Content marketing is different from advertisements

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Reference no: EM132289342

Re-read the following text about content marketing:

Content marketing is different from advertisements. In most cases, it is less obvious information that is shared in a variety of formats, like blog posts, social media shares, text messages, website content, magazine articles, reports, white papers, newspapers, videos, courses, books, and podcasts. It is clear that content marketing influences consumer behavior, but the kind of impact that content marketers want to create is long term, or in the form of a loyal customer base.

A brand needs to develop long-term loyalty and trust in their customer base—but it also needs to continually make and increase sales in the short term, or the business will not survive a competitive market. What is the best way for a brand to balance these two needs?

Reference no: EM132289342

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