Content calendars are approved by client ahead of posting

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Client: Band Your Role: As account manager, you ensure all content calendars are approved by the client ahead of posting. You are responsible for making sure every post complies with all brand guidelines and details provided by the client. The problem: The caption in a recent post provides a link to buy tickets for an upcoming show, but the link is broken. Because this was a paid campaign, the post had a much larger reach across social channels, and the inaccuracy caused a massive uproar. (It also wasn’t editable). The client has called you and emailed you multiple times, with our CEO on CC asking for an explanation of what happened. How do you respond?

Reference no: EM132307288

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