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Overview: In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour. You are required to create a 7 minute private YouTube video in which you must discuss and critically analyse one of the following options: Option1: Your recent purchase of a product or a service based on the 5-step Consumer Decision Making Process. Option 2: Your friend or a family member’s recent purchase of a product or a service based on the 5-step Consumer Decision Making Process. Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-depth critical analysis of how you, your friend, or family member have moved through each of the steps. In your analysis you will need to explain and demonstrate the steps along with your identification of any possible issues that occurred during this process. The findings presented in the video must be based on primary research and can be reinforced by analysis of relevant secondary data. Readings from Weeks 1-5 must also support your observations.

Overview: In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour. You are required to create a 7 minute private YouTube video in which you must discuss and critically analyse one of the following options: Option1: Your recent purchase of a product or a service based on the 5-step Consumer Decision Making Process. Option 2: Your friend or a family member’s recent purchase of a product or a service based on the 5-step Consumer Decision Making Process. Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-depth critical analysis of how you, your friend, or family member have moved through each of the steps. In your analysis you will need to explain and demonstrate the steps along with your identification of any possible issues that occurred during this process. The findings presented in the video must be based on primary research and can be reinforced by analysis of relevant secondary data. Readings from Weeks 1-5 must also support your observations.

HD (High Distinction) 85%-100% You analysis comprehensively identifies and applies relevant consumer behaviour theories and concepts You critically analyse and expertly interpret accurate and specific market information Your research is extensive and focused, complemented by a quality selection and large range of primary and secondary sources o Your video includes a comprehensive selection of useful illustrative devices o Your presentation style is very engaging o Your video is one of high- level professionalism o You have expertly used your voice tone and projection to emphasise points, capturing and holding the audience’s interest and attention

there is just 1 assignment , the file one has to make as assignment, but the rest of two files are as help, the assignment must be relevant to them, Criteria NN (Fail) 0%-49% Knowledge and Your analysis identifies and Application applies minimal or none of the relevant consumer behaviour /30 marks theories and concepts Critical Analysis /30 marks Your analysis lacks depth, and your interpretation is not relevant Research /20 marks Your research lacks focus because of an unsuitable choice of sources Video Format /20 marks Total Marks /100 o A better selection of illustrative devices would enhance your video o Your presentation style lacks life and vitality, resulting in audience disengagement o Your presentation is dull and irrelevant o Your voice tone and projection are poor, showing little or no rehearsal time