Contemporary business cases

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Reference no: EM131804389

A two-page report based on contemporary business “cases,”. The subject is either 1- New Product Launch, or 2- Merger/Acquisition, or Initial Public Offering (IPO) for Nike. Each report will include a one-page analysis of a successful case and a one-page analysis of an unsuccessful case for the given subject. Please use the following sections a guide for your paper:

1) Summary – Outline the key issues and facts of the case

2) Critical Point – Highlight the compelling decision/factor that influenced the outcome

3) Lessons Learned – Describe the most valuable lesson you learned from the case.

4) The references are important

Reference no: EM131804389

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