Contacted by beverage brand

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Reference no: EM133340696

Scenario: Your advertising agency has been contacted by a beverage brand. As such, your company has been asked to provide an IBP proposal that will demonstrate your understanding of the product and its industry, the brands that supply that product to customers, as well as an understanding of the ethical and social issues associated with the product and how it has been advertised.

Why is brand history important in proposing an IBP idea?

Reference no: EM133340696

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