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Consumption harms health affect the demand for coffee

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Reference no: EM132290561

How should a finding that coffee consumption harms health affect the demand for coffee? What is the effect on complementary goods such as pastry?

What is the effect of the study on Starbucks in the short run? How do variable and fixed costs change? What happens to Starbucks competitors?

What is the effect of the study on Starbucks in the long run?

Reference no: EM132290561

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