Reference no: EM133265423
After viewing the "Consuming Kids" documentary. Use the film to inform your answers.
1. Besides the money spent by (and on) children themselves, explain why children are considered to have such strong "buying power" or "purchasing power."
2. What did the 1980 FTC Improvement Act do?
3. Summarize an example of product placement given in the film to demonstrate your understanding of this advertising strategy.
4. The documentary discusses an industry shift towards a new form of advertising called 'symbolic advertising'. explain how symbolic advertising works.
5. Describe the "primary value" that is being "sold to kids" via advertising, according to the film.
6. Explain the ad trend of "getting older younger" and how this might affect children.
7. Describe how boys are targeted by ads today. What lessons are they being taught?
8. Fill in the highlighted blank: The American Academy of Pediatrics had recommended that there be no screen media use for children under the age of [ ].
9. According to the film, why do children generally play less creatively when using a toy based on a media product?
10. Fill in the highlighted blank: Given that some studies indicate that high levels of media usage are often associated with greater levels of depression and anxiety, people like Gary Ruskin suggest that children's media consumption should be treated as one of the most important [ ] problems in the United States.
11. Reflect on the restrictions in place on your media usage growing up. Write at least three substantive and thoughtful sentences. Consider these questions but feel free to go beyond them: Were your parents or guardians strict or lenient? Do you remember any specific rules that were in place? Was there a particular type of content that you were not allowed to consume? If you had siblings, were their restrictions the same as yours? Do you remember your parents talking to you about media or explaining why certain rules existed?
12. Were you to have children, what would you do the same or differently from what you described in question 11 (or, if you are a parent, what have you done)? Has your perspective on this been impacted by watching this film?