Consumers maximum willingness-to-pay

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-A consumers maximum willingness-to-pay, B, reflects the consumers tastes and his /her income or wealth constraint- that is, one consumer may have a higher willingness -to-pay for a good than another consumer because he/she likes to good more ( eg., because of its attributes or performance ) or because he/she has more disposable income that the other consumer, or because of some combination of both taste and income differences . From company's perspective, does it matter whether differences in B across potential consumers is primarily driven by differences in income?

Reference no: EM133085984

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