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Consumers increasingly want a fully personalized offering

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Reference no: EM133014336

Holo group is the senior Marketing team at a Canadian bank. Their President wants to launch a new marketing initiative that will attract more students as customers.

Assignment: Your job is to rank Accenture's five key findings (1 = Highest, 5 = Lowest) in terms of how important each finding is to the student market. Explain your reasoning.

Express these two topics

1. Consumers increasingly want a fully personalized offering from their financial providers

2. Consumers' trust in financial institutions is high and increasing.

Reference no: EM133014336

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