Consumers in the baby boomer age cohort present

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Reference no: EM132176527

Diversity of Consumer Markets

Goals:

. To increase your awareness of the effects of population and demographic changes.

. To present an overview of the marketplace of the future.

. To explore the nature and trends of major minority markets.

Please help me answer the last two questions below.

1) Which diverse consumer markets has the best future potential for sales of a) sports cars, b) new technology, and c) energy drinks? Why?

2) What marketing opportunities do consumers in the Baby Boomer age cohort present?

Reference no: EM132176527

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