Consumers have difficulty separating the producer

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Reference no: EM132228235

1. Consumers have difficulty separating the producer (the Cardinals and Busch Stadium) from the consumption experience (which includes fan behavior, food vending, seats, or bleachers). Why would this be important for the management at Busch Stadium to understand? In other words, can you go see a winning team play but not enjoy the game, or vice-versa?

2. One of the biggest strategic challenges to competing in the international arena include whether to offer a mostly standardized product worldwide or whether to customize the company's offerings in each different country market to match the tastes and preferences of local buyers. Which do you think is most effective? Why? Give some examples.

Reference no: EM132228235

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