Consumers good deal by offering equivalent-quality products

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Reference no: EM131399979

1. When Wal-Mart customizes its merchandise store by store to meet shopper needs, it is practicing ________.

a. social segmentation

b. individual marketing

c. psychographic marketing

d. local marketing

e. niche marketing

2. Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?

a. more-for-less

b. less-for-much-less

c. all-or-nothing

d. same-for-less

e. more-for-the-same

3. Niche marketing offers smaller companies the opportunity to compete by focusing their limited resources on serving niches that may be ________ or ________ larger companies.

a. unknown by; desired by

b. too large; undesirable to

c. unimportant to; overlooked by

d. disappointed by; geographically far from

e. unimportant to; desired by

4. When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.

a. segmenting

b. concentrated marketing

c. mass marketing

d. market targeting

e. differentiation

Reference no: EM131399979

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