Consumers frequently identify brand names with quality

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Consumers frequently identify brand names with quality. Do you think branded products habitually are of higher quality than generic products as well as therefore justify their higher prices? If therefore why don't all generic product makers invest to establish a brand identity, thus enabling them to raise price?

Reference no: EM1376751

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Consumers frequently identify brand names with quality : Consumers frequently identify brand names with quality. Do you think branded products habitually are of higher quality than generic products

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