Consumers are affected by psychological pricing

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Reference no: EM131590722

How much do you think consumers are affected by “psychological pricing? Are you influenced significantly by offers that all seem to be similar to, “just $19.99,” or “just six easy payments of $19.99?” Would you forgo a purchase that was offered at $20 or $120 if the offer was stated that way instead of by the use of the psychological pricing scheme? Express your personal view on this topic; there are no wrong answers.

Reference no: EM131590722

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