Consumer versus industrial services

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Reference no: EM132183275

Consumer versus Industrial Services

There are many challenges Marketing Managers face when marketing services. This discussion will focus on areas such as intangibility and how managers can make their services more tangible.

Topic 1: Pick two services companies, one consumer company, and one business-to-business (industrial) manufacturer. (In the US).

What can a company in each of these industries do to make its services more tangible to customers?

Reference no: EM132183275

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