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Consumer reviews from the brand managers perspective

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Reference no: EM131135992

Please address the following issues regarding online consumer reviews and brand management in the digital age.

Evaluate the pros and cons of online consumer reviews from the consumer's perspective.

Discuss the use of online consumer reviews from the brand manager's perspective.

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This is a 500 word assignment which gives a brief idea about the pros and cons of the online consumer reviews. The work is written in Microsoft word and has incited references. Moreover the work also tells on how a brand manager can use online consumer reviews to add to the brand value of the company. The work follows APA style of referencing.

Reference no: EM131135992

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