Reference no: EM132417883

I. Statement

ll. Structure of Questions

  Question title: level of impact social media platforms have on consumers buying decisions.

QII.1. How old are you?( Independent)

1. 18-23
2. 24-29
3. 30-35
4. 36 or more

QII.2. What is your gender? (Independent)

1. Female
2. Male

QII.3. How often do u use social media? (Independent)

1. Daily
2. Few times a week
3. Few times a month

QII.4. Rate the level of influence social media has on fashion buying decisions. (Dependent)

1. High
2. Moderation
3. Low
4. None

Ill. Description of Sample

IV. Raw Data

Respondent	Age	Gender	Time on social media	Positive/ negative use of social media
1	18-23	F	Daily	Yes
2	18-23	F	Daily	Yes
3	24-29	M	Daily	Yes
4	18-23	M	Daily	No
5	18-23	F	Daily	Yes
6	18-23	F	Daily	Yes
7	18-23	F	Daily	Yes
8	24-29	F	Daily	Yes
9	24-29	F	Daily	Yes
10	24-29	M	Daily	No
12	36 or more	M	Few times a week	Yes
13	18-23	F	Daily	Yes
14	18-23	F	Few times a week	No
15	36 or more	F	Few times a week	Yes

V. Analyses of Data

Influenced Purchased by social platforms	Frequency
Yes	12
No	3

Mode:Yes

Yes	No
12	3

Median:

Mean:

Range:

Variance:

Standard Deviation:

Measures of Dispersion ?Range, Variance, Standard Deviation.

Attachment:- Consumer.rar