Reference no: EM133312794

Questions

1. The average age of Asian Americans is _______ the general population.

A. about the same as

B. more than seven years younger than

C. nearly five years older than

D. more than ten years younger than

2. The _______ is the rate with which a consumer purchases the product after or beyond the initial purchase.

A. diffusion process

B. product life cycle

C. frequency of purchase

D. retail life cycle

3. The supermarket offers a new power bar, and Tamika considers purchasing it. Which of the following indicates that Tamika is in the persuasion stage of the adoption process?

A. She seeks reassurance that her decision to purchase the new power bar was correct.

B. She formulates a favorable attitude toward the new power bar.

C. She puts the idea of adopting the new power bar into action.

D. She engages in activities that lead to a choice to adopt the new power bar.

4. Promotions targeting the _______ often employ group conformity appeals as a motivation to adopt a product

A. early adopters

B. early majority

C. late majority

D. laggards

5. The _______ model of the personal influence process advocates that opinion leaders and influencers have more exposure to the mass and electronic media than those they influence, and that opinion leaders mediate the flow of content of these messages to a large number of passive information recipients

A. trickle-across

B. multi-step

C. hypodermic needle

D. two-step

6. Which of the following expresses what has become known as role-related product clusters?

A. The set of goods necessary to play a given role competently

B. Adult sons and daughters as caregivers for older parents

C. Corporate accomplishments of professional women

D. The emerging role of men as household helpmates

7. The _______ of the personal influence process advocates that consumers emulate the beliefs, attitudes, and behaviors of people just like themselves within their own peer groups.

A. multi-step model

B. trickle-across model

C. hypodermic needle model

D. trickle-up concept

8. Marketing promotions that use cents-off coupons, premiums, rebates, or games as incentives to get consumers to take action are said to employ which type of social power

A. Coercive power

B. Reward power

C. Referent power

D. Expert power

9. Nick has demonstrated an intense craving for spirituality since his childhood. After graduating from college, Nick joined a monastery. He finds the religious tenets and simplicity of monastic life to be intrinsically rewarding and consistent with his own value system. Nick's behavior is best described as

A. compliance.

B. internalization.

C. reciprocal identification.

D. conformity.

10. Guy and Kat have been married for fifteen years. Independently, each spouse makes about half the decisions at their home. In this case, decision making in the household is said to be

A. autonomic.

B. mixed.

C. workable.

D. syncretic.

11. According to Hofstede, the degree to which less powerful members of a society accept the fact that power isn't distributed equally among all members of the society is known a

A. power distance.

B. subjective power.

C. hierarchy of power.

D. hierarchy of needs.

12. Ian believes in equality of husbands and wives in a marital relationship. When he and his wife had their first child, Ian decided to leave work early every day to help with the infant's care. In this case, Ian's behavior reflects his _______ role.

A. enacted

B. prescribed

C. imposed

D. perceived

13. The process of indoctrinating youth with the norms and values of a society is often referred to as

A. acculturation.

B. enculturation.

C. classical conditioning.

D. shaping.

14. What class of consumers tend to be most likely to buy store brands rather than national brands?

A. Working

B. Upper

C. Underclass

D. Middle

15. In terms of dollars spent by children on various products and services, the second major category of children's expenditures is on which of the following?

A. Foods and beverages

B. Music

C. Personal care products

D. Clothing

E. Electronic items and toys

16. The _______ of the personal influence process advocates that influence passes from higher-status influencers, public figures, and celebrities to the general public.

A. trickle-down model

B. trickle-across model

C. two-step model

D. trickle-up concept

17. Kayla is very independent, tradition bound, and suspicious of change. Based on these characteristics, Kayla would most likely be a/an

A. early majority.

B. innovator.

C. late majority.

D. laggard.

18. In most Asian countries, individuals belong to groups that look after each other in exchange for loyalty. This cultural tendency has been labeled by Hofstede as

A. individualism.

B. power distance.

C. uncertainty avoidance.

D. collectivism.

19. "Teaser campaigns," which involve promotions that drop bits of information and withhold the particulars, are designed to

A. stimulate opinion leadership.

B. simulate opinion leadership.

C. create opinion leaders.

D. elude the competition.

20. Clyde believes so strongly in the precepts of capitalism and the free market that he labels people overseas who adhere to different economic systems as ignorant and misled. Clyde is reflecting a cultural tendency known as

A. polytheism.

B. polycentrism.

C. ethnocentrism.

D. egocentrism.