Reference no: EM133127807
Scenario
You work in the marketing department of a U.S. based company that produces bottled water. Your state university just published a report on their year-long study of bottled water, which concluded there is virtually no health advantages in bottled water over tap water. Your company has been working on a campaign strategy focusing on the health benefits of bottled water over tap water. This strategy resulted in a celebrity endorsement and media blitz that cost the company $105,000.00 in time, money and other resources. The CEO does not want to suspend the campaign and start over but rather wants to move forward in launching with social media, TV, radio, and newspaper ads. You decide to present the dilemma to your marketing team so as a team you can address the issues before the campaign launches.
Review the situation and conduct scholarly research on consumer protection and advertising. Create a PowerPoint presentation for the marketing team that includes slides that evaluate the particular business situation, the regulatory compliance involved, as well as the benefits and disadvantages of moving forward with such a marketing campaign.
What agency(ies) and regulation(s) govern advertising of consumer products such as bottled water?
What is the purpose of consumer protection as it relates to truthful advertising?
What are the consequences for non-compliance with federal and/or state regulations (students should use their own state of residence regulations) around consumer products and services?
What recommendations would you offer that comply with regulations and could still promote the product for the company?
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Should the company make or buy the component
: Given the information above, if the company buys the component, it would however have to pay $17.00, Should the company make or buy the component
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Apply the decision-making framework to this case study
: Apply the decision-making framework to this case study - Huang is a registered nurse and has recently commenced employment in a regional South Australian town
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What is the new value of your mortgage
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Determine the amount of manufacturing overhead cost
: Mansfield Technology incurred an actual total manufacturing overhead cost of $267,000. Determine the amount of manufacturing overhead cost
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Consumer protection as relates to truthful advertising
: What is the purpose of consumer protection as it relates to truthful advertising?
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Is the transaction a sale or a barter
: If I give my car worth P900,000 to Jose in consideration of Jose's giving to me P300,000 cash, and a diamond ring worth P600,000, is the transaction a sale
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Legal and ethical implications of the case study
: Decision- making framework (McDonald & Then, 2019) to explore and analyse the legal and ethical implications of the case study outlined
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What federal-state and international laws
: What federal, state and international laws explain the rights, responsibilities and protections of employees and employers in the employment relationship?
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How much will you pay in interest
: How much will you pay in interest, and how much will you pay in principal, during the 20th year (i.e., between 19 and 20 years from now)
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