Reference no: EM132880382
Scenario
You work in the marketing department of a U.S. based company that produces bottled water. Your state university just published a report on their year-long study of bottled water, which concluded there is virtually no health advantages in bottled water over tap water. Your company has been working on a campaign strategy focusing on the health benefits of bottled water over tap water. This strategy resulted in a celebrity endorsement and media blitz that cost the company $105,000.00 in time, money and other resources. The CEO does not want to suspend the campaign and start over but rather wants to move forward in launching with social media, TV, radio, and newspaper ads. You decide to present the dilemma to your marketing team so as a team you can address the issues before the campaign launches.
Review the situation and conduct scholarly research on consumer protection and advertising. Create a PowerPoint presentation for the marketing team that includes slides that evaluate the particular business situation, the regulatory compliance involved, as well as the benefits and disadvantages of moving forward with such a marketing campaign.
What agency(ies) and regulation(s) govern advertising of consumer products such as bottled water?
What is the purpose of consumer protection as it relates to truthful advertising?
What are the consequences for non-compliance with federal and/or state regulations (students should use their own state of residence regulations) around consumer products and services?
What recommendations would you offer that comply with regulations and could still promote the product for the company?
|
Which did not have a fascist government
: All over the place, so if you have generally been paying attention, you should know: Which of the following did NOT have a fascist government in the 1930s?
|
|
What group did stalin say must be annihilated as a class
: In the Soviet Union during "collectivization," what group did Stalin say must be annihilated as a class? All ethnic minorities, including most ethnic Russians
|
|
Prepare the operating activities section of Tyrone statement
: Payment for purchase of land, $4,000. Prepare the operating activities section of Tyrone's statement of cash flows using the indirect method
|
|
What was joseph stalin five-year plan
: In the Soviet Union, what was Joseph Stalin's "Five-Year Plan?" A "revolution from above" in which the central government dictated massive industrial growth
|
|
Consumer protection as it relates to truthful advertising
: What is the purpose of consumer protection as it relates to truthful advertising?
|
|
Which is not a typical component of a totalitarian system
: Which is NOT a typical component of a "totalitarian" system? Media (mass communication, publishing, radio, etc.) that is completely controlled by the state.
|
|
Employers in employment relationship
: What federal, state and international laws explain the rights, responsibilities and protections of employees and employers in the employment relationship?
|
|
PROG2007 Programming II Assignment
: PROG2007 Programming II Assignment Help and Solution, Southern Cross University - Assessment Writing Service - Implement at least twolocked doors to your game
|
|
Prepare a separate schedule for Gaskin cost of goods sold
: The income tax rate is 30% on all items of income. As a supporting document for Requirements 2 and 3, prepare a separate schedule for Gaskin cost of goods sold
|