Consumer promotions-media advertising

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Reference no: EM13832597

Part A The allocation of promotional dollars between ‘pull’ (consumer promotions + media advertising) and ‘push’ varies drastically for many advertisers across countries. What are the factors behind these variations?

Reference no: EM13832597

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Consumer promotions-media advertising : Part A The allocation of promotional dollars between ‘pull’ (consumer promotions + media advertising) and ‘push’ varies drastically for many advertisers across countries. What are the factors behind these variations?

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