Consumer preferences for weather-related information

Assignment Help Business Management

Reference no: EM13105823

1) Visit the Web site of The Weather Channel Write a report about the kind of information available at this site.
2) Classify other potential sources of information about the weather.
3) Deliberate the role of qualitative research in identifying consumer's needs for weather-related information. Which qualitative research techniques must be used?
4. If a survey were to be conducted to control consumer preferences for weather-related information, which interviewing technique would you recommend? Why?
5. Can observation approaches be used to determine consumer preferences for weather-related information? If so which observational approaches would you use? Why?

Reference no: EM13105823

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