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Consumer preferences and mindset shifts

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Reference no: EM133259139

  1. Visit the new WW website and read these articles from CNN Business and Fast Company. Identify and describe the external forces (i.e., societal norms/values, consumer preferences and mindset shifts, competitive offerings (including new ways of seeing health, etc.) that caused 'diet programs' to go into the decline stage.
  2. What does 'repositioning' mean? Why did WW 'reposition' and rebrand WW? Include the new name and slogan in your post. What types of associations did they want potential consumers to have regarding the brand? Examples might relate to wellness and a typical user of the services.
  3. Read about the types of brand strategies in this article from Willow Marketing. Which is WW? House of brands, branded house, or hybrid? Use (and cite) information from the WW website to support your claim.

Reference no: EM133259139

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