Consumer perceptions of your brand relative to competitors

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Reference no: EM132222148

1. When changes in the macroeconomic variables used to forecast changes in the economy occur before changes in the economy and these changes are thought to cause those changes, these variables are called which of the following.

demographic indicators

geodemographic indicators

leading indicators

econometric indicators

2. Main applications for marketers to use the World Wide Web include all of the following EXCEPT

as a communication vehicle.

as a distribution channel.

as a means for disseminating information about competitors and competitors' products.

as a source for answering technical questions about product use.

3. Consumer perceptions of your brand relative to competitors is called which of the following.

conjoint analysis

multi-dimensional scaling

brand positions

competitor analysis

4. The data system for a Decisions Support System (DSS) would hold data from

a standard source in a standard form.

a standard source in a variety of forms.

a variety of sources in a standard form.

a variety of sources in a variety of forms.

None of these are correct.

5. Which of the following is NOT an example of internal secondary data?

Customer inquiries

Customer complaints

U.S. Department of Commerce reports

Sales invoices

Product registration card data

Reference no: EM132222148

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