Reference no: EM13961146

1- Consumer perceptions of prices are also affected by alternative pricing strategies. Marriott Hotels, for example, has different brands for differing price points. Building upon the Marriott example, scan the environment to find examples of a company whose pricing strategy is closely tied to its branding strategy.

2-Today, some of the countries more successful companies are using a hybrid channel system to increase its effectiveness of reaching the consumer. The text uses the examples of IBM, Charles Schwab, and others and notes that channel integration and its features are what the consumer prefers. Choose or find one additional example of a firm using the hybrid system, and comment on how they see this system delivering value to the consumer. Your answers should be directed toward the three features of channel integration found in the textbook (A Framework for Marketing Management - 6^th Edition - 2016? Kotler and Keller, Prentice Hall (Pearson)