Consumer perceptions of competing products

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Reference no: EM133147328

Use Tesla company to talk about:

Product position is the way the consumer thinks of a given product/brand relative to competing products/brands, based on segment of a market with consumer's perceptions of competing products/brands. ? Consider the capabilities, position, and motivations of existing and potential competitors.

Pricing.

Price is broadly conceived as what a consumer must surrender to obtain a product. ? Include mark-ups, discounts, competition. Include time and psychological costs, as well as monetary costs

Reference no: EM133147328

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