Consumer perception may differ from reality

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1. Why is it more difficult and riskier to collect receivables from a foreign purchaser?

2. Consumer perception may differ from reality. Why this is so? Explain with examples from the auto industry.

3. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. How does Herzberg's theory affect sellers' marketing strategy? Use examples from the food industry to illustrate your point.

Reference no: EM132283156

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