Consumer-oriented sales promotion techniques

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Integrated Marketing Communications: Consumer-oriented sales promotion techniques comprise one of the most commonly used methods to attract consumers to try (and then switch to) a different product (CHOOSE ANY PRODUCT). As the marketing manager of your organisation that is launching a new product into the market, you have allocated a significant percentage of your promotional budget to consumer promotions aiming to persuade the consumer to try and then, potentially, switch to use your product. a) Identify four consumer-oriented sales promotions you believe would be best suited to achieve your goal in relation to the new product, and describe in detail what you are going to do, discuss the specific advantages and disadvantages of your chosen methods, and justify your choices. b) Discuss the danger of abusing sales promotions for your organisation and what you can do to avoid falling into the sales promotions trap. (5 marks) Provide adequate information about your selected new product so that the marker can appropriately assess your answer. ANY PRODUCT YOU CHOOSE.

Reference no: EM131696742

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