Consumer-oriented sales promotion

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Reference no: EM132252333

Internet- represents a relatively new medium for many advertisers, although it has already attracted a wide variety of industries. Online advertising is similar to print advertising in that it offers a visual message. It has one feature, that is rich media- these interactive ads have drop down menus, built-in games or search engines to engage viewers. In fact, mobile marketing now includes the broad set of interactive messaging options that enable organizations to communicate and engage with consumers through any mobile device.

Consumer-oriented sales promotion: Sales tools used to support a company’s advertising and personal selling directed to ultimate consumers. Also, called consumer promotions.

Media Alternatives

Required: Each year managers at Bausch & Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses.Pick Internet as a media alternative and answer the following questions:

1. How can you use internet to recommend Bausch & Lomb? Write 50 words

2. How could Bausch & Lomb test the content for Internet? Write 50 words

3. What is one consumer-oriented sales promotion that could complement Internet? Write 50 words

Consumer-oriented sales promotion: Sales tools used to support a company’s advertising and personal selling directed to ultimate consumers. Also, called consumer promotions. A variety of consumer-oriented sales promotion tools may be used including coupons, deals, premiums, contests, sweepstakes, samples, loyalty programs, point-of-purchase displays, rebates and product placements.

-Coupons: are sales promotions that usually offers a discounted price to the consumer, which encourages trial.

-Deals: are short-term price reductions, commonly used to increase trial among potential customers or to retaliate against a competitor’s actions.

-Sample: Another common consumer sales promotion is sampling, which is offering the product free or at a greatly reduced price.

-Rebates: Another consumer sales promotion tool, the cash rebate, offers the return of money based on proof of purchase.

Selecting Promotions and Spreading the Word

Required: Suppose, your uncle, who owns his own business, has heard that you are in a marketing class and has called you for some advice. His company is looking to encourage consumers to invest their tax refund checks into home improvements.

1. What kind of consumer oriented sales promotions options do you think would work best for your uncle? Write 50 words.

2. What are the top 3 promotions your would recommend? Write 70 words

3. How would your uncle get the word out ( word out= let people to know the things/news/policy) about this promotions? Write 70 words

Please write in your own words and write appropriate answers.

Reference no: EM132252333

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