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You graduate from your college program and are starting your career search. Your preference is to find a job as a salesperson. Talk about how your potential role as a salesperson might differ based on whether you are selling to the consumer market vs. an organizational market.
Explain what you consider to be the proper ethical limits on the collection and use of customer information by companies.
Based on the case information on various personas (a term use in the case that is similar in meaning to lifestyle segment profiles), who do you think is the best target customer for RKS Guitars? How would culture influence the different segments
what are the different types of plans that organizations can use? what types of plans does your organization use and
Using appropriate sources, identify their existing marketing strategy and value creation process and research, analyse and evaluate the key strengths and weaknesses of their existing marketing strategy
How do you feel about stealth ads? Like them or hate them? Why
Find what evidence of database marketing is currently being used
What are the advantages and disadvantages for Monarch Associates under the arbitration arrangement
1.Some national advertisers have found that they can have more impact with their advertising by running a large number of ads for a period and then running no ads at all for a period.
Intensive, Selective and Exclusive distribution strategies work for various companies.
Assume you run an Internet business with a couple of friends from college.- Describe all the flows of information between Marketing and Sales and Accounting and Finance.
Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
Each student is required to find a recent (less than 3 years) marketing event that is related to at least one of the topics we cover in this course.
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