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Consumer is shopper who is sore about something

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In the first paragraph of this chapter, the quote from Harold Coffin (1905-1981) stated:"A consumer is a shopper who is sore about something." In essence, Mr. Coffin suggests that a marketer's job is to tap into a problem, or create a "problem," that can only be "solved" by the consumer's purchase of a particular product. Based on this concept, describe how consumer purchase decisions actually serve to resolve an unmet want or need? In replies to peers, provide real-world examples from your own life to illustrate the point.

Reference no: EM133247380

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