Consumer identity is big part of our overall social identity

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Consumer Behavior

Reflection.. Because our society is so consumer driven, consumer identity is a big part of our overall social identity. Each category that matters to us is a subculture. A subculture is a group whose members share significant beliefs and common experiences. How do you identify with these subcultures? How do the subcultures affect your purchasing decisions? Are the subcultures to which you belong drivers of certain product purchases?

Reference no: EM131681878

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