Consumer-goods marketing and business-goods marketing

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This course is about business-to-business marketing. Reflecting on what you have learned so far in this course, and drawing on your previous marketing courses (e.g. Fundamentals of Marketing / MKT 301), Compare B2C and B2B business markets. You should specifically consider how these two types of marketing differ with respect to:

Customer/Buyer

Buying Behavior

Buyer-Seller Relationship

Product

Price

Promotion

Channels (Place)

Make a table with columns labelled “Consumer-Goods Marketing” and “Business-Goods Marketing” and for each of the seven items above provide a few basic characteristics of each using just a few words that show how B2C and B2B marketing differ along these 7 dimensions.

Reference no: EM132229349

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