Consumer generated advertising is usually cheaper to produce

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1. In the U.S., nearly half of all television advertisements feature a celebrity endorser.

True

False

2. Consumer generated advertising is usually cheaper to produce than traditional advertising.

True

False

3. Paid product placements must now be disclosed in the credits at the end of a production in the U.S. by law.

True

False

4. All of the following are forms of mobile marketing except _____.

a. Application marketing

b. SMS marketing

c. QR codes

d. Gamification

5. According to Malcolm Gladdwell, author of the Tipping Point, connectors are product experts in a given product category.

True

False

Reference no: EM132240015

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