Consumer food product-invested heavily-national advertising

Reference no: EM13293829

Suppose you introduced a new consumer food product and invested heavily in (1) national advertising (pull strategy) and (2) motivating your field salesforce to sell the product to food stores (push strategy). What kinds of feedback would you receive from both the advertising and your salesforce? How could you increase both the quality and quantity of each?

Reference no: EM13293829

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