Consumer evaluations regarding brand evaluations

Reference no: EM133373234

Question 1 Kimberly-Clark is interested in determining whether there is a difference in consumer evaluations regarding brand evaluations and their marketing communications.

a) Is there a significant difference between 'Brand I trust1 and 1Brand | recommend? Interpret the appropriate output and explain your conclusion with reasoning.

b) Is there a significant difference between TInformation is understandable' and 'Information is new 3; different'? Interpret the appropriate output and explain your conclusion with reasoning.

Reference no: EM133373234

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